STACK is a fintech company that provides a variety of features and tools for managing money globally. With the slogan "Disrupt the bank," STACK has been a leading digital bank in Canada since its launch in July 2018. I played a critical role in creating and launching the STACK App in Canada.
When I joined STACK at an early stage of its growth, our team's primary focus was to develop an intuitive and user-centric user experience for mobile and desktop apps, with a specific target audience of Millennials.
MY ROLES
As a product designer at STACK, I worked closely with our in-house engineering team to oversee the development of the STACK mobile app from ideation to launch. Additionally, I collaborated with the web designer to ensure a consistent user experience across the desktop app and mobile app.
Throughout this process, I gathered initial requirements, conducted UX research to define user needs, ideated and conceptualized designs, and created early prototypes for quick concept tests. I provided guidance to developers on component implementation and created email and marketing designs to promote the app.
STACK Desktop App
STACK Mobile App Screens
FOR STACK APP, I WORKED ON...
✅ P2P TRANSACTIONS
✅ CASH BACK REWARDS
✅ WORLD SOCIAL STREAM
✅ GOALS (ROUND-UP)
✅ GAMIFIED REFERRAL PROGRAM
✅ E-TRANSFER
✅ FINANCIAL IQ
✅ BILL PAY
✅ BILL SPLIT
✅ VIRTUAL CARD
✅ BOTTOM NAV BAR & FAB INTEGRATION
+ EMAIL DESIGN
+ MARKETING DESIGN
Profile Pulsating & P2P Confirmation & Virtual Card & Bottom Nav FAB
INTERACTION DESIGN & UI ANIMATION
As a product designer for the STACK App, I created numerous interaction designs to enhance the overall user experience, which significantly increased the conversion rate of each feature page. Through my work, I gained valuable experience in helping developers efficiently implement and deploy interaction designs.
STACK Mobile APP Navigation
MOBILE APP DESIGN
STACK is a mobile app for iOS and Android that offers a user-friendly interface with a bottom navigation bar consisting of four key tabs: World Stream, Activity & Goals, Financial IQ, and Cards. It provides a variety of tools and features to help users manage their finances and achieve their goals. With its intuitive design and robust functionality, STACK has become a popular choice for millennials seeking to take control of their finances.
Cash Back & 2FA Verification & Onbaording Emails
EMAIL DESIGN
For STACK's user experience, I designed various email templates for mobile and desktop, such as onboarding, P2P confirmation, forgot password, 2FA verification, and more. I built these templates using HTML and CSS inline styling via Mailchimp.
MAILER DESIGN
After signing up for STACK, users receive their STACK prepaid Mastercard by mail and are directed to activate it through the STACK mobile app. To ensure a smooth and effective activation experience, I designed the mailer with clear instructions and effective marketing of the product.
Marketing Designs for Social Media
MARKETING DESIGN
As a hybrid product and visual marketing designer at STACK, I was responsible for creating most of the marketing designs for social media platforms, including Facebook and Instagram. Since the design team did not have dedicated marketing designers, I took on the responsibility of creating illustrations and animations to promote the STACK brand and its features.
STACK App Launched in App Store & Google Play in July 2018
RESULTS
The most exciting phase of my 2-year and 4-month journey at STACK was undoubtedly the launch day. We conducted a pilot launch to test all the app's functionalities and flows, making sure no edge cases were missed. We then made the necessary fixes and launched the app on the App Store.
The positive ratings and reviews we received from our users were overwhelming, and we hit 100K registered users in just six months. This success led to STACK being merged into Credit Sesame in June 2020.
Being part of the STACK team from the very early stages of product development was an incredible experience. I had the opportunity to build, launch, and maintain all the app's features, as well as Aura Loyalty, which is a white-label product of STACK.
