Credit Sesame launched Sesame Cash, a fee-free digital banking service, in the U.S. in June 2020. Positioned as the central tab in the bottom navigation bar of the Credit Sesame Mobile App, Sesame Cash plays a pivotal role in managing users' finances and enhancing their credit scores. Its features include cash back rewards, payroll switching, credit building, overdraft protection, and more. This launch resulted in a 43% increase in user adoption, a 28% rise in user retention rates, and a monthly deposit volume of $120MM.
MY ROLES
As the lead product designer in the Sesame Cash pillar, I developed end-to-end designs for multiple features in Sesame Cash and ensured that the user experience was consistent with other functionalities provided by other PODs in the Credit Sesame app. Working closely with multiple stakeholders, I ensured that the designs were aligned with the user needs and business goals. In addition to this, I also played a key role in establishing and maintaining Design System for Credit Sesame, leading to a 30% reduction in design-todevelopment handoff time and a 25% increase in task completion efficiency.
